Who we are
Come grow with us.
We’re hell-bent on instilling positive environmental and social habits that make our planet better. Yep, that means for you. And for your kids. And for your grandkids. And for your grandkids’ grandkids.
We love our planet. We love fresh food. We love making produce more accessible. We love community. And we love making our world a greener place.
The Just Vertical Story
Prologue - What we believe. 📣
We’re on a mission to be the world’s largest farmer. This is going to be all without owning a single piece of farmland. We’re going to do this by building breathtaking indoor gardens for everyone's homes (including yours) that are beautiful, easy to use, sustainable, and spark a sense of joy.
Green is great. We want to green your home, your planet, and your approach to life. That takes growth - both figuratively and literally. We apply that mentality and approach to everything we do.
Chapter 1 - How it all started. 💡
Just Vertical was born over some sangria and salmon. In 2017, both aspiring entrepreneurs decided they were going to apply their knowledge in business and urban agriculture to eradicating food insecurity by enabling folks at home to grow their own food. Enter Just Vertical and the AEVA.
Chapter 2 - Where the journey has taken us. 🌎
Our idea has been validated by the amazing press we’ve received (check out our press page), institutional bodies through the funding we've received, and most importantly, growers like you buying and loving our gardens.
Chapter 3 - What we’re doing now. 🌱
112,554,321 food miles saved since launching Just Vertical in 2017
2,337,385 liters of water saved since launching Just Vertical in 2017
24,096 pounds (lbs) of produce grown since launching Just Vertical in 2017
Chapter 4 - Where we're headed (PS. you’re invited). 🚀
As we mentioned, there are more than 1000 Just Vertical growers in the world today. But we’re not stopping there…
Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.
Epilogue - I don’t read. Show me the video. 📺
Meet Our Team
Our team is full of kale-loving, adventure-seeking, planet-earth-obsesssing, vagabond plant scientists, marketers, designers, retail advocates, engineers, and everything in between.
Meet Conner - an avid sustainability strategist, self dubbed ‘King of Kale’, and the good cop of the organization. Conner has a breadth of management experience working internationally in the not-for-profit sector as well as tackling sustainability and innovation challenges in the agricultural industry. Throughout his career, Conner was recognized for his work as a Clean50 emerging leader and a" Top 30 under 30" sustainability and human rights leader. Conner loves kale.
Meet Kevin - Just Vertical’s resident chemist, plant scientist, and international man of mystery. Kevin has specialized experience in commercial hydroponics as well as addressing national health challenges across Canada. He’s also worked with Oxford County Health Department screening water for potential contaminants, and as an educator with First Nations Cree in Northern Quebec. Kevin also loves the Toronto Maple Leafs. Poor Kevin.