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Our mission and vision for the future

Our mission is to help save our planet and to provide a sustainable solution to the growing food insecurity we’re faced with.

Our roots

Where The AEVA Came From

The idea of the AEVA was born out of crossing sustainability interests and professional experience in industrial agriculture and indoor urban agriculture from both our founders.

Throughout their academic and professional careers, they have seen the need for fresh healthy food and its importance in both communities and on a global scale.

From there, the idea of creating the AEVA, an aesthetically pleasing and productive vertical farming system, was born.

Our roots

Canadian Made

Just Vertical is a proudly Canadian company founded by a team of passionate experts in sustainable agriculture and hydroponic growing from University of Toronto. Our headquarters and production facility remain in Toronto and we are proud to be a Canadian company shaping our industry towards a flourishing future.

Our expertise

Your trusted experts in sustainable farming

Kevin, co-founder, saw what food insecurity looked like first hand while teaching at an indigenous community in the Canadian Arctic. This set off a passion for him which led him to complete his Master of Science in Sustainability Management degree focused on growing parameters in geodesic greenhouses in the Canadian arctic.


Conner, co-founder, has worked around the globe on sustainability challenges in both the business and legal worlds. He has an undergraduate degree from McGill University focusing on Environment and Development as well as a Master of Science degree from the University of Toronto. His research focused on how agriculture can continue to grow within society in a way that is beneficial to people across Canada.

Participation in several notable incubators

Just Vertical received training throughout their growth from incubators including gBetaClimate Ventures (sponsored by RBC & Bullfrog Power), Talents Taipei hosted in Taiwan by the Taiwan government, and University of Toronto's Impact Centre Techno program.

Award-winning startup

Just Vertical has won several awards around the world including at the World Future Energy Summit in Abu Dhabi, UAE, Clean 50 Award for Sustainable Capitalism in Canada, and Hong Kong Science Technology Parks Global 100.

Top honors at a global startup competition

Just Vertical became a semi-finalist at the Sustainable Brands Announces 2018 Innovation Open, where world-changing entrepreneurs brought unique ideas of solving some of the world’s pressing environmental and social concerns.

Hydroponics Experts

The Just Vertical team has developed a line of indoor gardening products, built several different commercial scale farms, and have pioneered research in nutritional density in hydroponically grown food.

Our initiatives

Our Sustainable Initiatives

The AEVA and the EVE promote sustainability through the use of significantly less water than regular farming alternatives. Moreover, our products help to reduce carbon footprint as vegetables and greens are locally grown.

112,554,321 miles

Food miles saved since launching Just Vertical in 2017

2,337,385 liters

Liters of water saved since launching Just Vertical in 2017

24,096 lbs

Pounds of produce grown since launching Just Vertical in 2017

Our initiatives

Community Involvement

We have collaborated with one of our amazing educational partners, Green Iglu, whose mission is to build, grow, and empower a food secure Canada by enabling communities nationwide to grow their own food using hydroponic technology. Our partnership has enabled us to run a series of local Toronto-based educational workshops on how to grow your own food in the city.

Our team

Meet The Team

At Just Vertical, our mission is to empower people to be part of the solution in saving our planet, while reaping the benefits with fresh food.

Conner Tidd
Conner is an avid sustainability strategist and innovator. He has a breadth of management experience working internationally in the not-for-profit sector as well as tackling sustainability and innovation challenges in the agricultural industry. Throughout his career, Conner was recognized for his work as a Clean50 emerging leader and a" Top 30 under 30" sustainability and human rights leader.

Kevin Jakiela
Kevin is a chemist and plant scientist, with specialized experience in commercial hydroponics as well as addressing national health challenges across Canada. Additionally, he worked with Oxford County Health Department screening water for potential contaminants, and as an educator with First Nations Cree in Northern Quebec.

Arlene Dickinson

Investor

Akinsola Salami

Product Development

Patrick Ladly-Fredeen

Operations & Sales Lead

Megan Yamamoto

Community Manager

Gloria Yang

Sales Analyst

Christopher Di Grazia

Marketing & Growth Lead

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