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Who we are

Come grow with us.

At Just Vertical, we design, manufacture, and grow breathtaking indoor gardens.

Why?

We’re hell-bent on instilling positive environmental and social habits that make our planet better. Yep, that means for you. And for your kids. And for your grandkids. And for your grandkids’ grandkids.

We love our planet. We love fresh food. We love making produce more accessible. We love community. And we love making our world a greener place.

The Just Vertical Story

Prologue - What we believe. 📣

We’re on a mission to be the world’s largest collective of farmers, all without owning a single piece of farmland. We’re going to do this by building breathtaking indoor gardens for everyone’s homes (including yours) that are beautiful, easy to use, sustainable and spark a sense of joy.

We’re guided by the philosophy that Green is great. We want to green your home, your planet and your approach to life. That takes growth - both figuratively and literally. We apply that mentality and approach to everything we do.

Chapter 1 - How it all started. 💡

Just Vertical started when co-founders and long-time friends Conner Tidd and Kevin Jakiela were Masters of Science students at the University of Toronto. Conner had been working in ‘Big Ag’ gaining a real perspective on the food problems faced by people around the world. Meanwhile, Kevin had had just come back from pioneering indoor growing research in the Canadian Arctic, as well as teaching indigenous youth in remote arctic communities, and saw firsthand how cutting-edge plant science and hardware (like vertical farming) could be used to grow in any environment.

Over lunch in 2017 the two friends were catching up and sharing their work experiences. They decided that in order to make a real impact on the world, and truly help to eradicate food insecurity, they needed to think of a way to enable folks to grow their own food at home. The idea was to provide vertical hydroponic growing systems that fit seamlessly into urban living spaces. They applied their combined knowledge of plant science, engineering, manufacturing and business development and thus, Just Vertical was born.

Chapter 2 - Where the journey has taken us. 🌎

Since starting in 2017 we’ve developed two unique gardens: the AEVA and the EVE. We expanded first from Ontario to all of Canada, then to the United States, and we’ve seen our collective grow to over 1000+ indoor gardeners across North America.

We’ve been humbled to receive some amazing press, which you can check out on our press page. But most importantly we’re super proud of the relationships and impact we’ve had on the incredible growers like you who are buying and loving our gardens.

Chapter 3 - What we’re doing now. 🌱

For us, our growth has only just started. In our minds, we’re still a seedling of an organization. However, our growing community has already achieved some amazing success. Check out the impact of our gardens on the world below.

  112,554,321 food miles saved since launching Just Vertical in 2017

  2,337,385 liters of water saved since launching Just Vertical in 2017

  24,096 pounds (lbs) of produce grown since launching Just Vertical in 2017

Chapter 4 - Where we're headed (PS. you’re invited). 🚀

Honestly, we know you’re a smart person. You’re probably sick of beig told about how our world is in peril. At Just Vertical, we’re eternal optimists. We know we can fix this world. We know with each small step we can work together to help make the world greener, fresher, and a little tastier.

As we mentioned, there are more than 1000 Just Vertical growers in the world today. But we’re not stopping there…

Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.

Epilogue - I don’t read. Show me the video. 📺

Not the reading type? We got you. Watch the video below that provides a good (great?) overview of who we are, what we do, and why you should be coming on our growing journey with us.


Our team

Meet Our Team

If you haven’t noticed, we like to keep things local. That’s why we pay our staff (who are all in North America) living North American wages.

Our team is full of kale-loving, adventure-seeking, planet-earth-obsessing, vagabond plant-scientists, marketers, designers, retail advocates, engineers, and everything in between.

Our Founders

Conner Tidd
Meet Conner - an avid sustainability strategist, self dubbed ‘King of Kale’, and the good cop of the organization. Conner has a breadth of management experience working internationally in the not-for-profit sector as well as tackling sustainability and innovation challenges in the agricultural industry. Throughout his career, Conner was recognized for his work as a Clean50 emerging leader and a" Top 30 under 30" sustainability and human rights leader. Conner loves kale.
Kevin Jakiela

Meet Kevin - Just Vertical’s resident chemist, plant scientist, and international man of mystery. Kevin has specialized experience in commercial hydroponics as well as addressing national health challenges across Canada. He’s also worked with Oxford County Health Department screening water for potential contaminants, and as an educator with First Nations Cree in Northern Quebec. Kevin also loves the Toronto Maple Leafs. Poor Kevin.

Arlene Dickinson

Investor

Akinsola Salami

Product Development

Patrick Ladly-Fredeen

Operations & Sales Lead

Megan Yamamoto

Community Manager

Gloria Yang

Sales Analyst

Christopher Di Grazia

Marketing & Growth Lead

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