Our Thoughts on the Demise of Aerogarden

If you haven’t heard the news yet, Aergoarden announced yesterday that they are concluding operations as of January 1st, 2025. 

Firstly, we wanted to share our thoughts on the announcement. 

Aerogarden has been a leader in the personal indoor growing space for many years. However, their demise signals a shift in the market. At-home growers are looking for simple, efficient, and thoughtfully designed farms. They’re also in dire need of farms that save you money and offer significant yield so you can feed the whole family. 

At Just Vertical, we know we are perfectly positioned to meet that need. 

Our farms are larger, easier to use, and come with everything you need to grow the value of the farm right out of the box. This is all to empower you to generate real, long-term savings from growing your own food at home. 

At Just Vertical, we’re also committed to sustainable growth as a company to ensure we don’t fail as a business.

We’ve experienced our most successful year to date in our seven years and we are continuing to refine our amazing products for both the at-home residential grower and now (recently announced) the larger-scale commercial grower. 

So you’re probably wondering how Just Vertical can help you now that Aerogarden is ceasing operations. 

1. Firstly, if you don’t already have a farm with us, now is the time to invest.
   
   Our newest member of the family, the ECO Living Green Wall, can grow up to 88 plants at once, empowering you to feed the whole family with one of our farms – backed by our Produce Payback Promise. Our AEVA and EVE are also perfectly suited to helping you grow indoors year-round (which are also both backed by our Produce Payback Promise). 
   
   To underscore our commitment to keeping our growing going, we’re offering 10% off all of our farms for the next 72 hours. Simply add the code: HERE-TO-STAY-10. 
   
   
2. Secondly, if you find yourself in need of seeds or nutrients, our seeds and nutrients are compatible with existing Aerogarden systems.
   
   It’s worth noting that our plugs are slightly shorter, but they’ll still achieve optimal growth in any Aerogarden system. In addition, if you start using our seedling kit with your Aerograden to skip germination, you can double your existing Aerogarden's yield and skip the boring stage of waiting for germination. Our seeds and supplies savings box is the most cost-competitive source of nutrients, peat moss plugs, and seeds available on the market. 

So how do we wrap this all up?

Upon final reflection, Aerogarden's demise (and some of the struggles of other indoor personal farming organizations) has highlighted a key point; at Just Vertical, we’ve always been 100% committed to providing the most thoughtful, beautiful, and elegant farms on the market that will save you money in the long run. 

This means some things that are very, very important to us. 

Our gardens aren’t the cheapest farms on the market, because we believe you should know (up front) what you’re committing to and know (up front) exactly what you’re getting. Other suppliers on the market do not do this. 

We don’t constantly bring out new models with unnecessary upgrades, driving up prices across all our products and making things more expensive for you. Other suppliers on the market do not do this.

And we don’t lock you into long-term subscriptions or plans, deceiving you into buying more than you need in the effort to maximize our own bottom line for external investors. Other suppliers on the market do not do this. 

Unlike other organizations that sell indoor farms, we have never compromised our values, our commitment to you as our growers, or our mission in the effort for purely economic gain. 

We can promise you that will never change. 

Sincerely,

Conner Tidd

Co-Founder & CEO, Just Vertical