We’re on a mission to be the world’s largest collective of farmers, all without owning a single piece of farmland. We’re going to do this by building breathtaking indoor gardens for everyone’s homes (including yours) that are beautiful, easy to use, sustainable and spark a sense of joy.

We’re guided by the philosophy that Green is great. We want to green your home, your planet and your approach to life. That takes growth - both figuratively and literally. We apply that mentality and approach to everything we do.

Just Vertical started when co-founders and long-time friends Conner Tidd and Kevin Jakiela were Masters of Science students at the University of Toronto. Conner had been working in ‘Big Ag’ gaining a real perspective on the food problems faced by people around the world. Meanwhile, Kevin had had just come back from pioneering indoor growing research in the Canadian Arctic, as well as teaching indigenous youth in remote arctic communities, and saw firsthand how cutting-edge plant science and hardware (like vertical farming) could be used to grow in any environment.

Over lunch in 2017 the two friends were catching up and sharing their work experiences. They decided that in order to make a real impact on the world, and truly help to eradicate food insecurity, they needed to think of a way to enable folks to grow their own food at home. The idea was to provide vertical hydroponic growing systems that fit seamlessly into urban living spaces. They applied their combined knowledge of plant science, engineering, manufacturing and business development and thus, Just Vertical was born.

Since starting in 2017 we’ve developed two unique gardens: the AEVA and the EVE. We expanded first from Ontario to all of Canada, then to the United States, and we’ve seen our collective grow to over 1000+ indoor gardeners across North America.

We’ve been humbled to receive some amazing press, which you can check out on our press page. But most importantly we’re super proud of the relationships and impact we’ve had on the incredible growers like you who are buying and loving our gardens.

For us, our growth has only just started. In our minds, we’re still a seedling of an organization. However, our growing community has already achieved some amazing success. Check out the impact of our Canadian-made gardens below.

  112,554,321 food miles saved since launching Just Vertical in 2017

  2,337,385 liters of water saved since launching Just Vertical in 2017

  24,096 pounds (lbs) of produce grown since launching Just Vertical in 2017

Honestly, we know you’re a smart person. You’re probably sick of beig told about how our world is in peril. At Just Vertical, we’re eternal optimists. We know we can fix this world. We know with each small step we can work together to help make the world greener, fresher, and a little tastier.

As we mentioned, there are more than 1000 Just Vertical growers in the world today. But we’re not stopping there…

Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.

Not the reading type? We got you. Watch the video below that provides a good (great?) overview of who we are, what we do, and why you should be coming on our growing journey with us.