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3 Ways Big Agriculture Changes the Taste of Food and What You Can do About It

There you are, standing in the produce section, excited for spring time and the flavours that it brings. You pick out some ruby red strawberries and some great looking cherry tomatoes.

You throw them into your spring salad, bite down…. And they are hard as a rock! The skin of the fruit feels more like an apple than a nice delicious strawberry.

You yearn for the days of your grandmother’s backyard garden, the fresh, tasty fruits picked right out of the garden. You remember the softness, the ripeness of the fruits... and you wonder.

What the happened to our food and what can I do about it?

Well let us fill you in.


What can you do about it?

In cities and harsh climates growing outdoors is not always an option. You might not have a backyard or you might have a backyard covered in snow most of the year.

Fortunately, modern technology has made indoor growing all year long a reality. Whether you’re on the 40th floor of a skyscraper or out in the suburbs. You can grow anything, anywhere, anytime. It is time to start growing your own fresh food.

Using an indoor hydroponics system like the Aeva, from Just Vertical, allows you to grow local, fresh food 365 days a year. This can all be accomplished right at home in a beautiful system that is sustainable, grows affordable food and makes a great conversation piece.


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Read more here:

Penty: How Freshness fuels Unparalleled taste in produce

The Guardian: Just How Old Are the "Fresh" Fruits & Vegetables We Eat

UC Davis Study: Color, Flavor, Texture, and Nutritional Quality of Fresh-Cut Fruits and Vegetables: Desirable Levels, Instrumental and Sensory Measurement, and the Effects of Processing

Consumer Reports: What the heck does "fresh" really mean?

EcoArk: Measuring Produce Freshness: Part One–Ensuring Delivered Freshness

Garden Life Magazine: How Long Do Carrots Last? The How to Store Carrots Guide


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