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Meet The Just Vertical Team - Patrick Ladly-Freeden

Meet Patrick, our Sales and Operations Lead at Just Vertical!

If you’ve visited our website and have seen this tab pop up, you've already met Patrick. 

Patrick went to school at the University of Toronto where he completed his studies in the Rotman Commerce program, specializing in Business Strategy with minors in Economics and Psychology.

Patrick has been at Just Vertical for three years leading our retail expansion while also assisting in day-to-day operations in marketing, customer service, and logistics. 

Let’s take a deep dive into what Patrick has to say about Just Vertical, indoor gardening, and more…

What do you love about being a part of the Just Vertical team?

“I find it super interesting and intrinsically special working to build a company from scratch with like minded individuals.”

Why is indoor farming so important to you?

“We are trying to change the way people eat for the better both environmentally and socially with indoor vertical farms. I think this is super important!”

If you had to tell a new customer one thing about Just Vertical what would it be?

“We are a customer centric organization where we work really hard to make every customer's experience valuable and special with indoor growing and gardening.”

What are two truths and a lie?

  1. I am planning to complete an Iron Man this year 
  2. My favourite plant to grow in our units is wasabi arugula 
  3. I love kale 

Think you can scope out the lie? 🧐 Send us a DM on Instagram @just.vertical and we’ll let you know if you got it right!

Keep an eye out for the rest of our team members’ blogs in the coming weeks!


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