Let's Talk
We'd love to hear about your project. Book a time that works for you and we'll take care of the rest.
- Commercial projects
- Education & institutions
- Partnerships & resellers
- General inquiries
We'd love to hear about your project. Book a time that works for you and we'll take care of the rest.
Can't find a time that works for you?
Contact UsA calendar invite and Google Meet link have been sent to .
🏆 We were nominated for the 2026 EY Entrepreneur of the Year award | Learn more
🛠️ Want to run a large-scale indoor farm? Speak with us today.
🧑🌾 Check out the 4,500 sq. ft. farm we built Connecticut. See the farm here
By Conner Tidd · · Updated · 3 min read
Written by
Conner Tidd
Co-Founder & CEO
Conner is CEO and Co-Founder of Just Vertical. He is a seasoned veteran in indoor agriculture, CEA, and farming developed from many years working in both small ag startups, and 'big ag'. Conner is also the self-professed 'King of Kale'.
Conner Tidd on LinkedIn (opens in a new tab)Author: Dennis Lee
In 2015, the UN released the 2030 agenda for sustainable development. In this document, 17 key goals were outlined to help guide the world to an equitable and prosperous future. These goals were what world leaders and leading NGOs considered necessary for global survival and prosperity. The second section of the goals focused on ending hunger, signaling how important this is for the future of the planet.
But what is Food Security? And what has that got to do with ending hunger?
Food insecurity (note the in) is the lack of diet diversity, reduced food intake, or both. Food security, conversely, is when there is adequate diet diversity and food intake.
Globally, 690M people are estimated to be hungry and roughly 2B people were affected by moderate or severe levels of food insecurity in 2019. COVID-19 is expected to increase the number of people experiencing food insecurity by an estimated 83M-132M people.
While food insecurity remains a global challenge affecting resource-poor nations, resource-rich countries, like Canada and the United States are also adversely affected by food insecurity.
As recently as 2016, 2 in 5 Canadian undergraduate students had experienced food insecurity due to rising costs and expenses relating to their schooling. This disparity is even more dramatic when it comes to other under-served groups like on-reserve First Nations where more than half of households experience food insecurity.
Combating food insecurity is a complex challenge. However, one key aspect of food insecurity we can manage is food cost.
Costs associated with conventional farming include land, labor, water, and energy. Technologies like vertical farming and hydroponic farming present solutions that can significantly reduce costs and help resource-poor communities provide locally grown produce. One of our goals at Just Vertical is to reduce food security by normalizing the use of these agricultural practices through increased visibility and accessibility. And you can help be part of the solution.
Innovative hydroponic units, like the AEVA and EVE, can be easily installed and operated in just about any household. Hydroponics can save up to 99% of water usage compared to traditional farming. Vertical farming also drastically reduces land requirements per unit of produce.
Examples of community based hydroponic farming fighting food insecurity are growing right in our backyard. In response to logistical difficulties due to COVID-19 restrictions, the Sheshegwaning First Nation purchased a container farm that utilized hydroponics and vertical farming technology. Enabling communities to grow fresh produce all year round empowers these communities, particularly in areas with dramatic weather conditions such as Canada in the winter.
Though vertical farming and hydroponics cannot solve the problem of food insecurity alone, the technology is essential in reducing food insecurity. With an improvement in technology and a greater understanding of the effectiveness of vertical farming, these techniques to growing can help drive down costs, empower communities, and provide us all with sustainably grown produce year-round.
Found this useful? Share it.