I shopped around for different indoor garden options like the ogarden, aerogarden, and zipgrow. What really sold me on just vertical was the reviews saying the customer service was incredible. This was too true. They answered all my questions and were very responsive through the live chat, email, and even a phone call. Because of this I decided to go with them. The system came fully assembled which is nice and looks exactly like the photos, there are no fancy angles or lighting tricks. Just an all around solidly made product. Corners weren't cut with the assembly (very sturdy) or the materials (real wood not mdf or fake veneers). Would recommend to anyone else looking to grow their own food.