Who we are
Come grow with us.
At Just Vertical, we design, manufacture, and grow breathtaking indoor gardens.
Why?
We’re hell-bent on instilling positive environmental and social habits that make our planet better. Yep, that means for you. And for your kids. And for your grandkids. And for your grandkids’ grandkids.
We love our planet. We love fresh food. We love making produce more accessible. We love community. And we love making our world a greener place.
Why?
We’re hell-bent on instilling positive environmental and social habits that make our planet better. Yep, that means for you. And for your kids. And for your grandkids. And for your grandkids’ grandkids.
We love our planet. We love fresh food. We love making produce more accessible. We love community. And we love making our world a greener place.
The Just Vertical Story
Prologue - What we believe. 📣
Mission
We’re on a mission to be the world’s largest farmer. This is going to be all without owning a single piece of farmland. We’re going to do this by building breathtaking indoor gardens for everyone's homes (including yours) that are beautiful, easy to use, sustainable, and spark a sense of joy.
Philosophy
Green is great. We want to green your home, your planet, and your approach to life. That takes growth - both figuratively and literally. We apply that mentality and approach to everything we do.
We’re on a mission to be the world’s largest farmer. This is going to be all without owning a single piece of farmland. We’re going to do this by building breathtaking indoor gardens for everyone's homes (including yours) that are beautiful, easy to use, sustainable, and spark a sense of joy.
Philosophy
Green is great. We want to green your home, your planet, and your approach to life. That takes growth - both figuratively and literally. We apply that mentality and approach to everything we do.
Chapter 1 - How it all started. 💡
Our journey has very humble beginnings. After completing their Masters of Science at the University of Toronto, longtime friends Conner Tidd and Kevin Jakiela wanted to make a real impact on the world.
Just Vertical was born over some sangria and salmon. In 2017, both aspiring entrepreneurs decided they were going to apply their knowledge in business and urban agriculture to eradicating food insecurity by enabling folks at home to grow their own food. Enter Just Vertical and the AEVA.
Just Vertical was born over some sangria and salmon. In 2017, both aspiring entrepreneurs decided they were going to apply their knowledge in business and urban agriculture to eradicating food insecurity by enabling folks at home to grow their own food. Enter Just Vertical and the AEVA.
Chapter 2 - Where the journey has taken us. 🌎
Since starting in 2017, we’ve built two garden units, expanded from Ontario, to Canada, to the United States, and seen our organization grow to over 1000+ indoor gardeners across North America.
Our idea has been validated by the amazing press we’ve received (check out our press page), institutional bodies through the funding we've received, and most importantly, growers like you buying and loving our gardens.
Our idea has been validated by the amazing press we’ve received (check out our press page), institutional bodies through the funding we've received, and most importantly, growers like you buying and loving our gardens.
Chapter 3 - What we’re doing now. 🌱
For us, our growth has only just started. In our minds, we’re still a seedling of an organization. However, our growing community has already achieved some amazing success. Check out the impact of our gardens on the world below.
112,554,321 food miles saved since launching Just Vertical in 2017
2,337,385 liters of water saved since launching Just Vertical in 2017
24,096 pounds (lbs) of produce grown since launching Just Vertical in 2017
Chapter 4 - Where we're headed (PS. you’re invited). 🚀
Honestly, we know you’re a smart person. You’re probably sick of beig told about how our world is in peril. At Just Vertical, we’re eternal optimists. We know we can fix this world. We know with each small step we can work together to help make the world greener, fresher, and a little tastier.
As we mentioned, there are more than 1000 Just Vertical growers in the world today. But we’re not stopping there…
Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.
As we mentioned, there are more than 1000 Just Vertical growers in the world today. But we’re not stopping there…
Imagine a world where our planet's largest farmer doesn’t own a single piece of farmland. Each indoor garden we build is designed to be easy to use, spark a sense of joy, and bring us closer to producing more high-quality, amazing tasting food for everyone in the world to consume - all without owning a single piece of land.
Epilogue - I don’t read. Show me the video. 📺
Not the reading type? We got you. Watch the video below that provides a good (great?) overview of who we are, what we do, and why you should be coming on our growing journey with us.
Our team
Meet Our Team
If you haven’t noticed, we like to keep things local. That’s why we pay our staff (who are all in North America) living North American wages.
Our team is full of kale-loving, adventure-seeking, planet-earth-obsesssing, vagabond plant scientists, marketers, designers, retail advocates, engineers, and everything in between.
Our team is full of kale-loving, adventure-seeking, planet-earth-obsesssing, vagabond plant scientists, marketers, designers, retail advocates, engineers, and everything in between.
Our Founders
Conner Tidd
Meet Conner - an avid sustainability strategist, self dubbed ‘King of Kale’, and the good cop of the organization. Conner has a breadth of management experience working internationally in the not-for-profit sector as well as tackling sustainability and innovation challenges in the agricultural industry. Throughout his career, Conner was recognized for his work as a Clean50 emerging leader and a" Top 30 under 30" sustainability and human rights leader. Conner loves kale.
Kevin Jakiela
Meet Kevin - Just Vertical’s resident chemist, plant scientist, and international man of mystery. Kevin has specialized experience in commercial hydroponics as well as addressing national health challenges across Canada. He’s also worked with Oxford County Health Department screening water for potential contaminants, and as an educator with First Nations Cree in Northern Quebec. Kevin also loves the Toronto Maple Leafs. Poor Kevin.